If we use a little imagination and the technology at our hands, we can turn our current group of contacts in our phone into evangelists for our business. Of course, we need to be careful of RESPA (don't pay for coffee/lunch/thing of value for someone in the industry) and the Do Not Call Laws (DNC rules still apply), but to do nothing is just to assume the same performance as the week before.
Scott Hamilton wrote in his book Finish First that one principle to winning is simply this: Outwork Everybody! Now you can do it this week and build on it from week to week!
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