The LO Down on Targeted Advertising

Posted by Sawyer Jones on October 18 2019

Keep it secret, keep it safe. Or not. You're probably better off just advertising compliantly so that you actually get more business. Watch this short video on some upcoming changes to the way Facebook is handling advertisements for the housing industry, and some suggestions on how to stay compliant.

Check out the full "Fishing for Borrowers" sketch below: 


Just remember that regulators are humans too, and often use social media. Even if they don't see your ad, others might, and that can be problematic when you don't follow guidelines. 

Sometimes, all you need is the right training!  If you still need to get your 2019 CE  follow this link to get all the Online CE you need: Online Training!


Tags: Loan Officer, Compliance, Advertising, LO



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